Our Story - Redesigning Skincare for Men

Hey, I’m Zach, founder of Slate.

In 2019, something unexpected happened. Someone complimented my skin. I had spent years struggling with cystic acne, an oily forehead, dry cheeks, and stress breakouts. But wanting my skin to feel better somehow felt unmasculine. I wondered, “Am I supposed to care about stuff like this?” I had to realize that there’s nothing wrong with wanting to feel and look better.

When I decided to dive into skincare, I was shocked at its complexity. I couldn’t differentiate the essential products from the cash grabs. The products I stumbled upon were largely made for women. And most importantly, I struggled to integrate skincare into my daily life.

I had to decode what great skincare for a man like me was. I talked to dermatologists and skincare enthusiasts. I studied the unique biology of male skin. I studied the psychology of habit-building to make my skincare part of daily life. 

After a month of completing my daily routine of face cleanser and moisturizer, a friend commented on how nice my skin looked. I felt it too. It was empowering to take control of my skin. It not only looked and felt healthier, but I felt more masculine because I took my confidence back.

Slate brings you the system that worked for me by saving you all the effort I went through in adopting a high-quality, low-effort skincare routine.

We provide the essentials and the strategies to turn skincare into a habit, even for the most skeptical guys. 

You can read more about Slate and our philosophy behind every product here.

Thanks for being part of the movement.

-Zach